The firm has an author.
RBRubén Bolívar
Rubén Bolívar
Founder and principal architect
Over a decade designing digital products and data ecosystems for organizations operating in Latin American markets. I work at the intersection of enterprise architecture, fintech and applied AI, focused on traditional enterprise groups rewriting how they operate.
Before TheTreeWay I built a vehicle-credit fintech platform in Venezuela and collaborated on cross-border operations between New York and LatAm. Today I lead TheTreeWay and write about digital transformation in emerging markets.
The digital transformation of an enterprise group is not bought. It is designed, operated and learned. My job is to accompany that process with a coherent architecture and no shortcuts.
— Rubén Bolívar